Our Story

Our Story

Ironically, the idea of starting a sunglasses brand began in the early hours of a cold, wet London morning. The remnants of a vibrant house party still lingered in the air. The sun was nowhere to be seen, yet we were all desperate for some sunglasses to cover the guilt in our eyes. The irony wasn't lost on us — in a city notorious for its lack of sunshine, sunglasses were suddenly a coveted commodity.

Adding insult to injury, the memory of losing a pair of designer shades on a night out haunted us, leaving our wallets significantly lighter. Yet, as we nursed our collective hangover, a revelation dawned. How many times had we or someone we knew damaged or misplaced a pair of sunglasses? They seemed to vanish into thin air with alarming frequency, whether at a party, a club, a festival, or simply at the local pub.

Surveying a stagnant sunglasses market, we saw an opportunity to carve a niche that resonates with a music-driven generation yearning for affordable, stylish eyewear. However, we didn't just see an opportunity; we saw a mighty challenge. We dared to question the extortionate prices imposed by established brands. Were they truly justified by superior materials and craftsmanship, or were they merely inflated by designer labels?

Delving deeper into the industry, we uncovered the truth behind the steep prices: a monopolistic power held by two behemoth corporations, Luxottica and Safilo. These unseen giants dictated the market, controlling over half of global sunglasses sales and a roster of familiar brands from Prada to Ray-Ban, Oakley to Gucci. The list goes on. The revelation hit us like a bolt of lightning — in an industry where control equals pricing power, we realized that change was not just a desire but a necessity.

Fuelled by this recent discovery and aspiration to educate consumers, Blurr Eyewear was born. But this is only the beginning of our journey. With a vision to disrupt the status quo and a commitment to offering quality sunglasses at accessible prices, we invite you to join us as we navigate uncharted waters. Together, we'll rewrite the narrative of the sunglasses industry, one pair of shades at a time. Stay tuned for what lies ahead — the best is yet to come.