A LITTLE ABOUT US
We're an independent eyewear brand from East London. Raised on underground culture, we've grown up with a unique blend of music, fashion and creative expression.
We design every frame in-house, obsessing over the details. Premium materials, considered craftsmanship and signature touches that set us apart. But for us, it's about more than just sunglasses. It's the people wearing them, the places they end up and the stories that come with them. We make the frames. You make the memories (some better remembered than others).
We work with DJs, artists, brands and creatives who share our world and see things a little differently (if that sounds like you, drop us a message). It’s how we keep things fresh, stay connected to the culture and make sure we never get too comfortable.
We take our eyewear seriously. Ourselves? A little less.
WHY CHOOSE US?
Our sunglasses deliver top-tier UV400 protection, keeping your eyes safe from the sun's harmful rays. But let's be real — sometimes, those shades help hide a little more than just the sun...
Whether you’re hiding those guilty, bloodshot eyes or just soaking up the sun, we’ve got you covered. Literally.
1. Underground culture, underground design: Every pair of our sunglasses features a signature spoon-shaped temple tip, unique to Blurr.
2. Realistic prices: We’ve cut the unnecessary markups, not the craftsmanship. Premium eyewear at a fair price.
3. Built for the music scene: Stylish and durable, perfect for festivals and energetic environments.
4. Limited edition releases: Stand out from the crowd and own something no one else has (yet).
1
RESEARCH & BRAND IDEATION
It was never about fitting in. We wanted to create something truly unique.
Blurr was born out of frustration with an eyewear industry that had lost touch with its customers. High street brands cared more about margins than creating a community, churning out the same overhyped designs with no real meaning. We wanted to build something that felt authentic: eyewear inspired by underground culture and made for people who actually live it. But in a world where high street brands dominate, we knew breaking through wouldn’t be easy. That challenge became our motivation.
2
DESIGN & SAMPLING
Our goal was to match the quality of Ray-Ban while staying as competitively priced as a pair of Mellers—an ambitious but achievable task. Using the same premium materials you’ll find in any designer pair of sunglasses, we fine-tuned our frames through multiple prototype rounds, obsessing over every detail to ensure top-tier quality. From the smallest bolt to the perfect lens, nothing was left to chance. We tested materials, adjusted fits, and refined every element because when it comes to eyewear, perfection is in the details.
3
WEBSITE & MARKETING
Our online store was built for a seamless experience—clean, engaging, and true to our brand’s aesthetic and values. To make an impact, we launched a high-energy promo video showcasing our bold designs and deep connection to music culture — now seen by over 10 million people worldwide. Since then, our community has grown to over 60k followers across all platforms, with TikTok videos alone reaching more than 45 million views.
4
LAUNCH & EARLY SUCCESS
We launched and gained strong support from the music and creative communities, with select designs selling out quickly. We’ve since collaborated with some of the biggest labels and festivals in dance music and secured a retail spot at Jacobs in Bristol. The high demand reinforced the need for quality, music-inspired eyewear, pushing us to be even bolder and more adventurous with our designs.
5
LEVELING UP
Like any growing brand, there’s always room to evolve and improve. We’ve spent months perfecting our craft—refining designs, upgrading materials, and pushing boundaries. Playing it safe wasn’t an option, so we took a bold leap—crafting something fresh, daring, and impossible to ignore. We hope you love them as much as we do!
JAN 24
FEB - MAY 24
MAY 24
JUN 24
OCT 24 - NOW